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Make Money Online

   Make Money on eBay: Join the 5% of eBay Super Sellers
by: T. Reese

eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 mill visitors per month most ebay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from folk and corporations that you know, like and trust. Yet 95% of all internet marketers fail when it comes to the Bay. Most are looking for the fast buck. They have completely miss the opportunity to use the Bay as a lead generation tool. They miss the opportunity to create a list of folk that will be willing to consume the products over and over again.

Lead generation on ebay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. Their guess is that the advertiser potentially wasnt making much if any money on the sunglasses. But they also werent losing any cash. The shipping and handling most probable covered their actual costs. What they really wanted was something far more valuable your contact information and your permission to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a concern has your contact information and permission to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since ebay is purely commerce site it is a perfect place to do a self liquidating ad. Lets look at an extreme example. Lets pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by selling a special report. For example you could sell a report on ebay.com entitled 18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo.

Do you think a report like that would get some attention? You gamble it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce except your time and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low Buy It Now price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBays seller fees.

In the report you could suggest several real ways for folk to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more possible interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly hot sheet of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.

If you study the Bay there very few folks using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Nearly every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your enterprise. Special news are one excellent low cost lead generation tool that you can use. Look at the Bay as more than just a fast buck. Look to the Bay as a way to create long term clients. ebay if worked properly can be your best source of fresh leads and can really explode your sales.

About The Author:

This article courtesy of http://www.EbaySteve.com. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.
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